Marketing for Chicago law firms.
For Chicago personal injury, family law, immigration, criminal defense, and estate planning firms. We run Local Service Ads, Google Ads, Local SEO, and conversion-built websites built around one number: cost per signed retainer.
-58%
cost per signed case
+312%
qualified consults
4.8★
avg. review rating
Top 3
Map Pack ranking
Fig. 04 — Aggregate results across recent lawyers engagements.
Source: Zolqix client data
Common problems
Common lawyers marketing problems.
$300+ per click for "personal injury lawyer Chicago" and no tracking to prove it worked.
Local Service Ads inbox is full — but the leads are mostly junk and outside your practice area.
Website conversion rate under 1% because the design screams "1998 attorney clipart."
Referrals slowing as competitors rank higher on every Google search a client would type.
The strategy
What actually works for lawyers.
Legal marketing that respects bar advertising rules and converts: Local Service Ads with aggressive lead dispute workflow, Google Ads with negative keyword discipline (the difference between $40 leads and $400 leads), Local SEO targeting specific practice-area-by-neighborhood combos, conversion-built websites with proper compliance disclaimers, and case management integration so every lead is tracked to signed retainer.
Services for Lawyers
Our Lawyers marketing services.
Google Ads / PPC
Search, Performance Max, and Local Service Ads engineered around one number: cost per booked appointment. No vanity clicks. No agencies blowing your…
Service detail →Local SEO Chicago
Local SEO that owns the Google Map Pack, fixes your citations, and earns the kind of local backlinks that move rankings —…
Service detail →Website Design
High-converting, lightning-fast websites built on modern stacks. We start with conversion strategy, then design and ship. The result: a site that loads…
Service detail →Lead Generation Funnels
Complete lead generation systems: ad → landing page → CRM → automated follow-up → booked call. We architect, build, integrate, and optimize…
Service detail →Reputation Management
Review velocity systems that turn happy customers into 5-star advocates, plus monitoring and response across every platform that matters. Built for service…
Service detail →FAQ
Lawyers marketing questions.
Grow your lawyers business.
$500 strategy audit — complimentary — tailored to lawyers. 30-minute intake; your written audit report within 24 hours of your intake call. $500 value · free.
Claim free $500 audit → $500 value · free