Service — Google Ads & PPC Management
Google Ads built for
booked calls.
Search, Performance Max, and Local Service Ads engineered around one number: cost per booked appointment. No vanity clicks. No agencies blowing your budget on broad match.
Fig. 03 — Google Ads & PPC Management, as practiced at Zolqix Chicago.
2026
R.01
4.7x
average ROAS
R.02
-43%
cost per lead vs prior agency
R.03
$24
avg. cost per booked appt
R.04
< 5 min
speed-to-lead response
The problem
Why this is broken in most Chicago businesses.
You are paying Google thousands per month and your current agency cannot tell you which campaign actually drove last week's appointments. Performance Max is a black box. Your CPCs keep climbing. Something is broken — and nobody is fixing it.
What we do
What's included in our Google Ads & PPC Management.
Conversion tracking rebuild
GA4 + GTM + offline conversion imports. Every dollar tied to a booked call or qualified lead.
Search + PMax campaign builds
Tightly themed ad groups, audience signals for PMax, asset groups by service line.
Local Service Ads (LSA)
Setup, verification, badge management, and lead dispute workflow for service businesses.
Negative keyword sculpting
Weekly negative lists. Cut tire-kicker searches before they bleed budget.
Ad copy A/B testing
Continuous responsive search ad testing with proper learning periods. Winners advance.
Weekly bid + budget tuning
Hands on the wheel. No "set and forget" auto-bidding without checks.
Our process
How we deliver Google Ads & PPC Management.
01
Audit
Full account review: conversions, structure, wasted spend, missed opportunities. Delivered free.
02
Strategy
Channel mix (Search vs PMax vs LSA), budget allocation, and KPI targets.
03
Build
Conversion tracking, campaigns, ad copy, creative — built in 14 days.
04
Launch
Soft launch with capped budgets, then scale based on data, not gut.
05
Optimize
Weekly bid + negative + creative cycles. Monthly strategy reviews.
Why this matters for Chicago
Built for the Chicago market.
Chicago CPCs are competitive — "personal injury lawyer" can hit $200 per click. Winning here requires precision: dialed conversion tracking, the right campaign types per service, and aggressive negative lists. We have managed over $4M in Chicago ad spend across legal, medical, home services, and hospitality.
FAQ
Google Ads & PPC Management — frequently asked questions.
Related services
Services often paired with Google Ads & PPC Management.
Get your free $500 audit.
We will review your google ads & ppc management setup and deliver your written audit report within 24 hours of your intake call. $500 retail-style review — complimentary. $500 value · free · no pitch.
Claim free audit → $500 value · free