Service — Facebook & Instagram Ads
Meta Ads that actually
book consultations.
Scroll-stopping creative paired with precision Facebook and Instagram targeting. We produce, test, and scale campaigns that fill calendars for med spas, dentists, real estate teams, and home service businesses.
Fig. 04 — Facebook & Instagram Ads, as practiced at Zolqix Chicago.
2026
R.01
$8
avg. cost per lead
R.02
+289%
consultations booked
R.03
4.2x
return on ad spend
R.04
38%
consult-to-customer rate
The problem
Why this is broken in most Chicago businesses.
You have a beautiful Instagram with 18,000 followers — and four bookings a week. Boosted posts do not work. The last Meta agency gave you a $40 cost-per-lead and ghosted you for two weeks. The platform feels rigged. It is not — but it is ruthless about creative quality.
What we do
What's included in our Facebook & Instagram Ads.
Monthly creative production
8-12 fresh ad assets per month: static, video, UGC, carousel. Built for the feed.
Advantage+ campaign setup
Properly structured CBO campaigns, audience signals, and exclusion lists.
Pixel + Conversions API
Server-side tracking via CAPI for iOS 14+ accuracy. Match quality monitoring.
Custom + lookalike audiences
Audiences built from buyer data, not website traffic. Lookalikes from purchasers, not page views.
Retargeting funnels
Tiered retargeting cold to warm to ready. Different creative per stage.
UGC coordination
Sourcing creators, scripting briefs, and managing production rounds with vetted producers.
Our process
How we deliver Facebook & Instagram Ads.
01
Audit + Strategy
Review your Pixel, past campaigns, creative, and offer. Identify what is actually broken.
02
Creative Production
First batch of 8-12 ad assets shipped in week 1. Mixed formats, scripted hooks.
03
Tracking Foundation
CAPI, event quality, custom conversions. Set up once, monitored monthly.
04
Launch + Test
Multi-audience, multi-creative campaigns with proper learning phase management.
05
Scale Winners
Kill losers fast. Pour budget into winners. Refresh creative monthly to fight fatigue.
Why this matters for Chicago
Built for the Chicago market.
Chicago Meta audiences are sophisticated. People scroll past generic ads. Winning here means UGC that feels native to the city, creative in English and Spanish where it matters, and offer architecture that matches local price expectations. We test creative on our own ad accounts before client launches.
FAQ
Facebook & Instagram Ads — frequently asked questions.
Related services
Services often paired with Facebook & Instagram Ads.
Get your free $500 audit.
We will review your facebook & instagram ads setup and deliver your written audit report within 24 hours of your intake call. $500 retail-style review — complimentary. $500 value · free · no pitch.
Claim free audit → $500 value · free